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The SAGE Handbook of Political Advertising

By: 2011 Kaid Lynda Lee died April 13 (Author) , Christina Holtz-Bacha (Author)

Manufacture on Demand

Ksh 36,750.00

Format: Hardback or Cased Book

ISBN-13: 9781412917957

Publisher: SAGE Publications Inc

Publication Date: Aug 3rd, 2006

Weight: 1060 grams

Dimension: 26.20 x 18.50 x 3.50 cms

Category: Advertising

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Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.

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