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The SAGE Handbook of Public Opinion Research

By: Wolfgang Donsbach (Author) , Michael W. Traugott (Author)

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Ksh 31,900.00

Format: Hardback or Cased Book

ISBN-13: 9781412911771

Publisher: SAGE Publications Inc

Publication Date: Dec 18th, 2007

Dimension: 24.60 x 18.40 x 128.00 cms

Category: Social research & statistics

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Provides an overview of the concepts included in and surrounding the term 'public opinion' and its application in modern social research. This book presents the basic empirical concepts for assessing public opinion and opinion changes in society. It also provides an overview of the social, political and legal status of public opinion research.

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