The SAGE Handbook of Public Relations
Book Details
Format
Hardback or Cased Book
ISBN-10
1412977800
ISBN-13
9781412977807
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 29th, 2010
Print length
792 Pages
Weight
1,522 grams
Dimensions
25.70 x 18.40 x 4.70 cms
Product Classification:
Public relations
Ksh 27,900.00
Manufactured on Demand
0 in stock
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Quality
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Global in scope and unmatched in its coverage of both academic research and professional best practice, this is an essential resource for those studying and teaching PR
An unparalleled guide to the theory and practice of public relations
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.
Key Features
- Presents major theories in the words of the leading advocates for each theory
- Covers the full range of theory, research, and practice in the discipline
- Positions public relations as a positive force to help make society more fully functional
- Challenges academics and practitioners to identify best practices that can inform the work of those in the profession
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