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The SAGE Handbook of Social Media Marketing

By: Annmarie Hanlon (Author) , Tracy L. Tuten (Author)

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Ksh 30,600.00

Format: Hardback or Cased Book

ISBN-13: 9781529743784

Publisher: SAGE Publications Ltd

Publication Date: Jun 27th, 2022

Weight: 1128 grams

Dimension: 18.10 x 25.20 x 3.60 cms

Category: Reference works

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This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

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