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The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research

By: Andrew F. Hayes (Author) , Michael Slater (Author) , Leslie Snyder (Author)

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Ksh 21,350.00

Format: Hardback or Cased Book

ISBN-13: 9781412927901

Publisher: SAGE Publications Inc

Publication Date: Feb 5th, 2008

Weight: 878 grams

Dimension: 25.60 x 18.40 x 2.70 cms

Category: Communication studies

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Provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. This book contains chapters which give a nontechnical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher in dealing with difficult data problems.

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