The Saxophone in Advertising
Book Details
Format
Paperback / Softback
Book Series
Markt-management
ISBN-10
3631506791
ISBN-13
9783631506790
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Nov 17th, 2003
Print length
216 Pages
Weight
282 grams
Dimensions
15.00 x 20.90 x 1.20 cms
Product Classification:
Advertising
Ksh 7,900.00
Manufactured on Demand
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Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical instruments in a visual commercial context has been much more limited. As particular musical instruments tend to conjure up specific images for their readership and as instruments such as the saxophone have been used in printed advertising for some time, this study deals with this particular aspect. The result is a state-of-the-art investigation into the use of music in commerce and the specific use and the role of the saxophone. This study may be seen as a first stage of an enquiry into the cultural issues which may influence the use of the saxophone, offering an opportunity for initial conclusions to find wider application.
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