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The Secret Language of Leadership
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The Secret Language of Leadership : How Leaders Inspire Action Through Narrative

Book Details

Format Hardback or Cased Book
ISBN-10 0787987891
ISBN-13 9780787987893
Publisher John Wiley & Sons Inc
Imprint Jossey-Bass Inc.,U.S.
Country of Manufacture US
Country of Publication GB
Publication Date Oct 23rd, 2007
Print length 304 Pages
Weight 588 grams
Dimensions 23.30 x 16.50 x 2.80 cms
Product Classification: Management & management techniques
Ksh 4,150.00
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The book introduces the concept of narrative intelligence- an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it.
The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.

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