The Selling of Civil Rights : The Student Nonviolent Coordinating Committee and the Use of Public Relations
Book Details
Format
Paperback / Softback
Book Series
Studies in African American History and Culture
ISBN-10
0415805805
ISBN-13
9780415805803
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 29th, 2009
Print length
206 Pages
Weight
380 grams
Product Classification:
Communication studiesHistory of the AmericasPopular cultureSociology
Ksh 8,450.00
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This book explores how Student Nonviolent Coordinating Committee workers used public relations to support and promote their platforms and to build a grassroots community movement, as well as how the organization later rejected these strategies for a radical and isolated approach.
The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. This book provides a broad overview of these efforts from SNCC''s birth in 1960 until the beginning of its demise in the late 1960s and examines the communication tools that SNCC leaders and members used to organize, launch, and carry out their campaign to promote civil rights throughout the 1960s. It specifically explores how SNCC workers used public relations to support and promote their platforms and to build a grassroots community movement; and how the organization later rejected these strategies for a radical and isolated approach.
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