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The Semiotics of Heritage Tourism

By: Emma Waterton (Author) , Steve Watson (Author)

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Ksh 5,250.00

Format: Paperback or Softback

ISBN-13: 9781845414207

Publisher: Channel View Publications Ltd

Publication Date: Jan 20th, 2014

Weight: 210 grams

Dimension: 21.00 x 15.00 x 0.90 cms

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This book presents a new way of understanding heritage tourism that focuses on what people feel and not just what they see. Traditionally, semiotics points to the study of signs and symbols, and how we use them to make sense of the world. Here semiotics is extended into our other senses as part of what it means to experience heritage as tourists.

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