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The Semiotics of the Zodiac
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The Semiotics of the Zodiac : Signs of Destiny

Book Details

Format Hardback or Cased Book
ISBN-10 1350522244
ISBN-13 9781350522244
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Academic
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 5th, 2026
Print length 224 Pages
Weight 480 grams
Dimensions 23.80 x 16.40 x 1.80 cms
Ksh 18,400.00
Manufactured on Demand 0 in stock

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A comprehensive examination of the Zodiac as a semiotic code spanning various aspects of the meanings and functions of zodiacal systems.
This book considers various aspects of the meanings and functions of zodiacal systems, including how they affect belief systems, and how they have evolved over time.
It explores the cultural significance of the Zodiac as a semiotic code for interpreting personal destinies as manifestations of stellar influences and as affirmations of the logic that governs the cosmos as a whole.

The book traces the international history of Western astrology, from its origins in Babylon to its decline after the Enlightenment, up to its resurgence today as "pop astrology" in an era where social media and predictive algorithms can deliver customized personal horoscopes. Bringing together examples from the Western and Chinese zodiacal systems, it examines how the Zodiac semiotic enabled individuals across the world to interpret the date of their birth and the events that marked their daily lives in terms of the constellations and celestial conjunctions. It offers an engaging contribution to Zodiac scholarship by spanning various aspects of the meanings and functions of zodiacal systems.

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