The Sign and Its Masters
Book Details
Format
Paperback / Softback
Book Series
Sources in Semiotics (upa
ISBN-10
0819171956
ISBN-13
9780819171955
Publisher
University Press of America
Imprint
University Press of America
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 8th, 1989
Print length
372 Pages
Weight
454 grams
Dimensions
22.90 x 15.20 x 2.50 cms
Product Classification:
Media studies
Ksh 5,400.00
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Quality
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This book is a reprinting of the second collection (originally dated 1979) from among Thomas Sebeok''s essays on general semiotics and some of its applications. In the first half of the book are essays that confront a postulated separation between nature and culture, which, for the past half-century or so, has had the force almost of dogma. In Chapter II, Sebeok writes about the Masters, such luminaries in the field of semiotic inquiry as John Lotz and Roman Jakobson. Sebeok asserts that the semiotic mainstream has so far been unnecessarily and counterproductively split into two traditions, one scientific, philosophical, and ''major,'' the other literary, glottal, and ''minor.'' In The Sign and Its Masters, Volume VIII in the Sources in Semiotics Series, Sebeok''s vision is presented with characteristic brilliance.
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