The Signals Are Talking : Why Today's Fringe Is Tomorrow's Mainstream
by
Amy Webb
Book Details
Format
Paperback / Softback
ISBN-10
1541788230
ISBN-13
9781541788237
Publisher
PublicAffairs,U.S.
Imprint
PublicAffairs,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 29th, 2018
Print length
336 Pages
Weight
292 grams
Dimensions
20.70 x 14.30 x 2.30 cms
Product Classification:
Economic forecastingManagement decision making
Ksh 3,050.00
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The renowned futurist's powerful methodology - tested and pragmatic - for anticipating trends, seeing the future, and making better informed decisions in the wake of ever-faster disruption
An expert in trend forecasting shows how to anticipate what’s next and prepare your business, your market, and your products for the future
“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller Execution
A Fast Company Best Book of the Year
How do you tell a real trend from the merely trendy? How, for example, will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think—and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the “true signals”—those patterns that will coalesce into a trend with the potential to change everything—and land on the right side of disruption. The future, Webb shows, isn’t something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what’s to come—challenging us to create our own preferred futures.
“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller Execution
A Fast Company Best Book of the Year
How do you tell a real trend from the merely trendy? How, for example, will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think—and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the “true signals”—those patterns that will coalesce into a trend with the potential to change everything—and land on the right side of disruption. The future, Webb shows, isn’t something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what’s to come—challenging us to create our own preferred futures.
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