The small BIG : Small Changes that Spark Big Influence
Main
Book Details
Format
Paperback / Softback
ISBN-10
1781252750
ISBN-13
9781781252758
Edition
Main
Publisher
Profile Books Ltd
Imprint
Profile Books Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 6th, 2015
Print length
304 Pages
Weight
216 grams
Dimensions
13.00 x 19.70 x 2.30 cms
Product Classification:
PsychologyBusiness innovation
Ksh 2,150.00
Werezi Extended Catalogue
Delivery in 14 days
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
Why a small change can make a big difference.
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today''s information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Get The small BIG by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Profile Books Ltd and it has pages.
