The small BIG : Small Changes that Spark Big Influence

Name: The small BIG
Brand: Profile Books Ltd
SKU: 9781781252758
Price: 2150 KES
Availability: InStock
ISBN: 9781781252758

Main

by Noah Goldstein , Professor Robert B. Cialdini , Steve J. Martin

Book Details

Format Paperback / softback

ISBN-10 1781252750

ISBN-13 9781781252758

Edition Main

Publisher Profile Books Ltd

Imprint Profile Books Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 6th, 2015

Print length 304 Pages

Weight 220 grams

Dimensions 13.00 x 19.70 x 2.30 cms

Product Classification: Psychology Business innovation

KSh 2,150.00

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Why a small change can make a big difference.

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today''s information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

Get The small BIG by Noah Goldstein, Professor Robert B. Cialdini at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Profile Books Ltd and it has 304 pages.