The Soap Opera Paradigm : Television Programming and Corporate Priorities
Book Details
Format
Paperback / Softback
ISBN-10
0742520021
ISBN-13
9780742520028
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 1st, 2004
Print length
240 Pages
Weight
318 grams
Dimensions
22.80 x 15.20 x 1.30 cms
Product Classification:
Radio & television industry
Ksh 7,900.00
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The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming.
The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.
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