The Social Media Communication Matrix : A New Direction in Public Relations
Book Details
Format
Paperback / Softback
Book Series
ISSN
ISBN-10
1606497928
ISBN-13
9781606497920
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2015
Print length
150 Pages
Weight
281 grams
Dimensions
22.80 x 15.20 x 1.10 cms
Product Classification:
International businessPublic relations
Ksh 3,400.00
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Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR.
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