The Social Organization : How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
Book Details
Format
Hardback or Cased Book
ISBN-10
1422172368
ISBN-13
9781422172360
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 18th, 2011
Print length
272 Pages
Weight
484 grams
Dimensions
24.00 x 16.40 x 2.40 cms
Product Classification:
Business strategyManagement & management techniques
Ksh 4,500.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
As a leader it's your job to get the most talent, energy, knowledge and innovation out of your employees. But how do you tap into that collective intelligence? This book focuses on the business and management use of social media, not on the technologies themselves.
As a leader, it''s your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?
In The Social Organization, two of Gartner''s lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts.
But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results:
• Vision: defining a compelling vision of progress toward a highly collaborative organization.
• Strategy: taking community collaboration from risky and random success to measurable business value.
• Purpose: rallying people around a clear purpose, not just providing technology.
• Launch: creating a collaborative environment and gaining adoption.
• Guide: participating in and influencing communities without stifling collaboration.
• Adapt: responding creatively to change in order to better support community collaboration.
The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.
In The Social Organization, two of Gartner''s lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts.
But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results:
• Vision: defining a compelling vision of progress toward a highly collaborative organization.
• Strategy: taking community collaboration from risky and random success to measurable business value.
• Purpose: rallying people around a clear purpose, not just providing technology.
• Launch: creating a collaborative environment and gaining adoption.
• Guide: participating in and influencing communities without stifling collaboration.
• Adapt: responding creatively to change in order to better support community collaboration.
The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.
Get The Social Organization by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Harvard Business Review Press and it has pages.
