The Sound Bite Society : How Television Helps the Right and Hurts the Left
Book Details
Format
Paperback / Softback
ISBN-10
0415936624
ISBN-13
9780415936620
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 2nd, 2001
Print length
240 Pages
Weight
282 grams
Dimensions
13.40 x 21.20 x 2.40 cms
Product Classification:
Media studies
Ksh 7,850.00
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In a world of soundbite politics, Jeffrey Scheuer argues that the rise of television is responsible for the decline of the American left, and the ascent of the right.
It was once said that all politics is local. But today, all politics is televisual. Candidates spend millions on TV ads. Most people get their news from TV''s sound bites. Television doesn''t just affect politics--it is politics. But how does that mega-medium shape our political ideas and values? In THE SOUND BITE SOCIETY, Jeffrey Scheuer argues that the rise of television is directly linked to the decline of the American left and the ascent of the Electronic Right. Political argument has been simplified to quick, telegraphic TV sound bites which, he argues, inherently favor the right wing. Television''s visual and rhetorical conventions are biased toward simplicity, Scheuer argues, making it the perfect vehicle for conservative messages advocating a simpler society and smaller government. Web site: www.thesoundbitesociety.com
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