The Sound Bite Society : How Television Helps the Right and Hurts the Left

Name: The Sound Bite Society
Brand: Taylor & Francis Ltd
SKU: 9780415936620
Price: 8250 KES
Availability: OutOfStock
ISBN: 9780415936620

by Jeffrey Scheuer

Book Details

Format Paperback / softback

ISBN-10 0415936624

ISBN-13 9780415936620

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 2nd, 2001

Print length 240 Pages

Weight 282 grams

Dimensions 13.40 x 21.20 x 2.40 cms

Product Classification: Media studies Media studies

KSh 8,250.00

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In a world of soundbite politics, Jeffrey Scheuer argues that the rise of television is responsible for the decline of the American left, and the ascent of the right.

It was once said that all politics is local. But today, all politics is televisual. Candidates spend millions on TV ads. Most people get their news from TV''s sound bites. Television doesn''t just affect politics--it is politics. But how does that mega-medium shape our political ideas and values? In THE SOUND BITE SOCIETY, Jeffrey Scheuer argues that the rise of television is directly linked to the decline of the American left and the ascent of the Electronic Right. Political argument has been simplified to quick, telegraphic TV sound bites which, he argues, inherently favor the right wing. Television''s visual and rhetorical conventions are biased toward simplicity, Scheuer argues, making it the perfect vehicle for conservative messages advocating a simpler society and smaller government. Web site: www.thesoundbitesociety.com

Get The Sound Bite Society by Jeffrey Scheuer at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 240 pages.