The Sounds of Capitalism : Advertising, Music, and the Conquest of Culture
Book Details
Format
Paperback / Softback
ISBN-10
022615162X
ISBN-13
9780226151625
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 24th, 2014
Print length
368 Pages
Weight
554 grams
Dimensions
15.50 x 22.90 x 2.10 cms
Product Classification:
History of the Americas20th century history: c 1900 to c 2000AdvertisingMusic industry
Ksh 4,950.00
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From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
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