The Spirit of Volvo : 50 Reasons Why We Love Them

A lively exploration of Volvo, one of the world’s best-loved car brands, with evocative vintage photography and entertaining text that explains why you should want to own one.

This iconic Swedish marque is highly regarded across the world for safety, longevity and precision in the design and manufacture of their cars. Originally evolving from the Swedish Ball Bearing Factory, established in 1907, the company went from strength to strength through the twentieth century and beyond. It became a much-admired manufacturer of reliable family cars as well as exciting sports models and today’s innovative electric vehicles, including through its sister brand, Polestar.

The Spirit of Volvo outlines all the most popular and enduring Volvo models, including the early ÖV 4, made to stand up to the challenging Swedish climate, the sporty P1800, famous in the 1960s for appearing in the TV series The Saint, suavely driven by Roger Moore, and the quintessential large family car through several decades, the 240. The insightful text, from an author who is a Volvo owner and superfan as well as an expert in design, is accompanied by glorious photography showing the Volvo brand at its very best.

The perfect gift for every car enthusiast, whether they are a Volvo driver or not, this beautifully illustrated book, the fourth title in the ‘Spirit of Classic Cars’ series, delivers a captivating insight into this classic brand.