The Sports Event Management and Marketing Playbook
Book Details
Format
Hardback or Cased Book
Book Series
The Wiley Event Management Series
ISBN-10
1118244117
ISBN-13
9781118244111
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 7th, 2014
Print length
512 Pages
Weight
950 grams
Dimensions
20.00 x 24.20 x 2.40 cms
Product Classification:
Sporting events & management
Ksh 14,950.00
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As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
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