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The Storyteller’s Advantage : How Powerful Narratives Make Businesses Thrive

By: (Author) Christina Farr

Werezi Extended Catalogue
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Ksh 3,050.00

Format: Paperback / Softback

ISBN-10: 1529146488

ISBN-13: 9781529146486

Publisher: Ebury Publishing

Imprint: Ebury Edge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 25th, 2025

Print length: 336 Pages

Weight: 350 grams

Dimensions (height x width x thickness): 23.40 x 15.30 x 2.00 cms

Product Classification: Business innovation

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For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage--it's a requirement. In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today's workplaces, and shares practical advice on how to deliver the most compelling message. Practical and approachable, The Storyteller's Advantage will help any business leader to tap into their ultimate superpower--telling a great story.
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today''s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage--it''s a requirement.

In The Storyteller''s Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today''s workplaces, and shares practical advice on how to deliver the most compelling message.

Practical and approachable, The Storyteller''s Advantage will help any business leader to tap into their ultimate superpower--telling a great story.

Get The Storyteller’s Advantage by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Ebury Publishing and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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