The Strategic Marketing of Science, Technology, and Medical Journals : A Business History of a Dynamic Marketplace, 2000–2020
1st ed. 2023
Book Details
Format
Hardback or Cased Book
ISBN-10
303131963X
ISBN-13
9783031319631
Edition
1st ed. 2023
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 1st, 2023
Print length
176 Pages
Ksh 7,200.00
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This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.
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