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The Strategy and Tactics of Pricing

By: USA) Nagle Thomas T. (Deloitte Consulting (Author) , Georg Muller (Author) , Evert Gruyaert (Author)

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Ksh 72,000.00

Format: Hardback or Cased Book

ISBN-13: 9781032016818

Publisher: Taylor & Francis Ltd

Publication Date: Jul 31st, 2023

Category: ECONOMICS

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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

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