The Strategy of Global Branding and Brand Equity
Book Details
Format
Paperback / Softback
ISBN-10
0415749115
ISBN-13
9780415749114
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 19th, 2015
Print length
222 Pages
Weight
370 grams
Dimensions
23.50 x 15.70 x 1.90 cms
Product Classification:
International businessSales & marketingSales and marketing
Ksh 14,600.00
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This book is the first to provide a prospective method that does not have to rely on a brand’s past performance to predict consumer choice. This innovative method predicts consumers' loyalty and choices and the performance of brands.
This book is the first to provide a prospective method that does not have to rely on a brand''s past performance to predict consumer choice. This innovative method predicts consumers'' loyalty and choices and the performance of brands. This enables the comparison of brand knowledge and brand equity of top brands within a product category in the context of different countries.Choice data is gathered in the retail setting - at the point of sale. This makes the method described practical, useful and implementable for researchers and practitioners.
Get The Strategy of Global Branding and Brand Equity by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
