The Survival of Soap Opera : Transformations for a New Media Era
Book Details
Format
Hardback or Cased Book
ISBN-10
1604737166
ISBN-13
9781604737165
Publisher
University Press of Mississippi
Imprint
University Press of Mississippi
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 30th, 2010
Print length
320 Pages
Weight
672 grams
Dimensions
23.70 x 16.20 x 3.30 cms
Product Classification:
TelevisionPopular cultureMedia studies
Ksh 7,600.00
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The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries.
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