The Survival Paradox : Change vs Stability at Apple and any Immortal Company
Book Details
Format
Paperback / Softback
ISBN-10
9401461384
ISBN-13
9789401461382
Publisher
Lannoo Publishers
Imprint
Lannoo Publishers
Country of Manufacture
BE
Country of Publication
GB
Publication Date
Oct 30th, 2019
Print length
264 Pages
Weight
504 grams
Dimensions
24.00 x 17.20 x 1.60 cms
Product Classification:
Business strategy
Ksh 7,200.00
Re-Printing
0 in stock
Delivery Location
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Secure
Quality
Fast
An overview of successful corporate strategies supporting stability in the midst of inevitable change that focuses on lessons learned from failure as well as success
Surviving as a company in today''s economy takes more than just adapting to a changing environment. Companies need to respond to what is going on around them, but attention to inherent identity, values and culture are the hallmarks of any successful survival strategy. This book offers a selection of important lessons for any manager concerned about the future of their company, in any corporate sector. It includes interviews with well-known CEOs from international companies and takes an in-depth look at the history of Apple, the most valuable company in the world, following its trajectory from start-up, to the brink of bankruptcy, to its resurrection under the leadership of Steve Jobs and Tim Cook.
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