The Technology Adoption and Gratification (TAG) Model and Its Application
Book Details
Format
Paperback / Softback
ISBN-10
1032908777
ISBN-13
9781032908779
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 21st, 2026
Print length
176 Pages
Weight
340 grams
Product Classification:
Library & information sciencesLibrary and information sciences / MuseologyEducational psychologyOpen learning, distance educationOpen learning, home learning, distance educationEducational equipment & technology, computer-aided learning (CAL)Educational equipment and technology, computer-aided learning (CAL)
Ksh 8,450.00
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The book introduces Technology Adoption and Gratification (TAG) Model and its application in higher education, technical and vocational education, postsecondary education and cross-culture.
The book introduces Technology Adoption and Gratification (TAG) Model and its application in higher education, technical and vocational education, postsecondary education and cross-culture. The author demonstrates the fundamentals of technology adoption and gratification—what it comprises and how to expand it. The book describes how the viability of the TAG model was tested using Structural Equation Modeling for teaching, learning and research purposes, which could assist academicians and practitioners in performing technological measurements in all arenas of education. The book will attract researchers, students and practitioners who have backgrounds in educational technology, educational psychology, library & information science, technical and vocational education or STEM education.
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