The Televiewing Audience : The Art and Science of Watching TV
Book Details
Format
Hardback or Cased Book
ISBN-10
1572734876
ISBN-13
9781572734876
Publisher
Hampton Press
Imprint
Hampton Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 30th, 2002
Print length
240 Pages
Weight
333 grams
Product Classification:
TelevisionTelevisionMedia studiesMedia studiesPsychology
Ksh 7,550.00
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An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. This text is specifically designed to complement existing texts from a wide variety of related fields of study.
An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. A comprehension of what audiences bring to the televiewing experience and what the television industry does to keep its audience attending is essential in the exploration of what they take away. This text fills this void in the literature. It is specifically designed to complement existing texts from a wide variety of related fields of study. Each chapter ends with a summary that recaps the main points of interest and provides a logical transition to the next chapter.
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