The Televiewing Audience : The Art and Science of Watching TV

Name: The Televiewing Audience
Brand: Hampton Press
SKU: 9781572734876
Price: 7550 KES
Availability: OutOfStock
ISBN: 9781572734876

by David Atkin , Robert Abelman

Book Details

Format Hardback

ISBN-10 1572734876

ISBN-13 9781572734876

Publisher Hampton Press

Imprint Hampton Press

Country of Manufacture US

Country of Publication GB

Publication Date Nov 30th, 2002

Print length 240 Pages

Weight 333 grams

Product Classification: Television Television Media studies Media studies Psychology

KSh 7,550.00

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An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. This text is specifically designed to complement existing texts from a wide variety of related fields of study.

An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. A comprehension of what audiences bring to the televiewing experience and what the television industry does to keep its audience attending is essential in the exploration of what they take away. This text fills this void in the literature. It is specifically designed to complement existing texts from a wide variety of related fields of study. Each chapter ends with a summary that recaps the main points of interest and provides a logical transition to the next chapter.

Get The Televiewing Audience by David Atkin, Robert Abelman at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Hampton Press and it has 240 pages.