The Three Fears Every Leader Has to Know : Words to Use in a Crisis
1st ed. 2022
Book Details
Format
Hardback or Cased Book
ISBN-10
3031089839
ISBN-13
9783031089831
Edition
1st ed. 2022
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 6th, 2022
Print length
136 Pages
Weight
318 grams
Dimensions
15.30 x 21.60 x 1.60 cms
Ksh 8,100.00
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The impact of fear becomes particularly evident in a crisis. This book argues that there are three fears every leader has to know – apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader’s appeal to fear may serve a constructive purpose in a crisis.
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