The Timeless Principles of Successful Business Strategy : Corporate Sustainability as the New Driving Force
Second Edition 2017
by
Eric Viardot
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
3662572001
ISBN-13
9783662572009
Edition
Second Edition 2017
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 25th, 2018
Print length
114 Pages
Ksh 9,900.00
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Quality
Fast
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
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