The Tipping Point
Book Details
Format
Hardback or Cased Book
ISBN-10
0316316962
ISBN-13
9780316316965
Publisher
Little, Brown & Company
Imprint
Little, Brown and Company
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 1st, 2000
Print length
279 Pages
Weight
402 grams
Dimensions
14.90 x 21.10 x 2.50 cms
Product Classification:
Business strategyAdvertising
Ksh 5,400.00
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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
Get The Tipping Point by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Little, Brown & Company and it has pages.
