The Tipping Point : How Little Things Can Make a Big Difference

Name: The Tipping Point
Brand: Little, Brown and Company
SKU: 9780316679077
Price: 2000 KES
Availability: InStock
ISBN: 9780316679077

by Malcolm Gladwell

Book Details

Format Paperback / softback

ISBN-10 0316679070

ISBN-13 9780316679077

Publisher Little, Brown and Company

Imprint Little, Brown Paperbacks

Country of Manufacture US

Country of Publication GB

Publication Date May 1st, 2001

Print length 288 Pages

Weight 144 grams

Dimensions 10.70 x 17.20 x 2.00 cms

Product Classification: Social, group or collective psychology

KSh 2,000.00

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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Get The Tipping Point by Malcolm Gladwell at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Little, Brown and Company and it has 288 pages.