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The Toyota Way in Sales and Marketing
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The Toyota Way in Sales and Marketing

Book Details

Format Paperback / Softback
ISBN-10 1926537084
ISBN-13 9781926537085
Publisher Enna
Imprint Enna
Country of Manufacture US
Country of Publication GB
Publication Date May 12th, 2017
Print length 212 Pages
Weight 326 grams
Dimensions 19.70 x 13.40 x 0.70 cms
Product Classification: Business & management
Ksh 4,650.00
Werezi Extended Catalogue 0 in stock

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This book highlights the adaptation of Lean manufacturing principles to a sales organization.

This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.


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