The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media
Book Details
Format
Paperback / Softback
Book Series
Studies in New Media
ISBN-10
0739140043
ISBN-13
9780739140048
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 15th, 2011
Print length
312 Pages
Weight
454 grams
Dimensions
22.70 x 15.40 x 2.30 cms
Ksh 10,000.00
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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
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