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The Ultimate Route to Market
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The Ultimate Route to Market : How Technology Professionals Can Work Successfully with Global Systems Integrators, Outsourcers and Consulting Firms

Book Details

Format Hardback or Cased Book
ISBN-10 1472483073
ISBN-13 9781472483072
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 14th, 2018
Print length 188 Pages
Weight 450 grams
Dimensions 16.20 x 24.00 x 1.90 cms
Ksh 27,900.00
Werezi Extended Catalogue 0 in stock

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Global Systems Integrators, Outsourcers and Consulting Firms (GSIOCF) directly leverage or influence the majority of IT investment in large corporations. The projects that the GSIOCF deliver are specialist meaning that IT companies require skill, knowledge and a sophisticated alliance approach to gain credibility and maintain long term relationships. Here, Ian Shanahan provides organizations with a thorough overview of the GSIOCF sector, offers insight into its culture and expertly explains alliance best practice methodology. A must read for anyone that aspires to understand the market so that they can execute alliance engagements to the sector in a measured, methodical and low risk way.

Global systems integrators, outsourcers and consulting firms are responsible for directly leveraging or influencing most IT investment in large corporations. Original equipment manufacturers (OEMs), software companies and other technology providers aspire to create mutually successful partnerships with the large in?uencers due to their ‘business case’ driven approach, their early stage engagement in the sales cycle, their C-Suite relationships with large multi-national enterprises, and the often-giant scale of the typical technology spend that their projects and engagements drive. The projects that these companies deliver are specialist and complex, meaning that companies who aspire to work successfully in the sector require skill, knowledge and a sophisticated alliance approach to gain credibility and maintain long term sustainable relationships.

The Ultimate Route to Market

provides an insight into the practices, construct and culture of global consulting firms, systems integrators and outsourcers and provides a suggested framework for a successful alliance with them. Here, Ian Shanahan provides organisations with an overview of the global systems integrator, outsourcer and consulting firm sectors, provides insight into their culture and expertly explains alliance best practice methodology.

This is a must read for anyone that aspires to understand the market, how it works and how they become desirable to the large IT services companies, so that they can execute alliance engagements to the sector in a measured, methodical and low risk way.


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