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The Underdog Edge
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The Underdog Edge : How Ordinary People Change the Minds of the Powerful and Live to Tell About It

Book Details

Format Paperback / Softback
ISBN-10 1600379982
ISBN-13 9781600379987
Publisher Morgan James Publishing llc
Imprint Morgan James Publishing llc
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 20th, 2011
Print length 300 Pages
Weight 426 grams
Dimensions 23.30 x 15.50 x 1.60 cms
Ksh 2,700.00
Werezi Extended Catalogue 0 in stock

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We all have occasions in which we want or need to persuade someone of greater clout, prestige or authority to see things our way. Many influence books address peer influence and downward influence (leadership). This book is unique because it reveals that upward influence success requires different tactics than generic influence tactics, because powerful people aren’t like everyone else. It tells real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success, as well as insights from those whose minds they changed.


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