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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

By: John O'Shaughnessy (Author) , UK) O'Shaughnessy University of London Nicholas (Queen Mary (Author)

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Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9780415773232

Publisher: Taylor & Francis Ltd

Publication Date: Nov 8th, 2007

Dimension: 23.40 x 15.60 x 38.50 cms

Category: Consumerism

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This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

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