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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

By: John O'Shaughnessy (Author) , UK) O'Shaughnessy University of London Nicholas (Queen Mary (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9781138986411

Publisher: Taylor & Francis Ltd

Publication Date: Jan 17th, 2019

Weight: 252 grams

Dimension: 15.60 x 23.10 x 1.50 cms

Category: Market research

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This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

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