The Value of Arts for Business
Book Details
Format
Hardback or Cased Book
ISBN-10
0521769515
ISBN-13
9780521769518
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 19th, 2011
Print length
304 Pages
Weight
592 grams
Dimensions
15.70 x 23.60 x 1.30 cms
Product Classification:
Art: financial aspectsInvestment & securitiesBusiness strategy
Ksh 12,050.00
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Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.
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