The Value of Arts for Business
Book Details
Format
Paperback / Softback
ISBN-10
1107412463
ISBN-13
9781107412460
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 20th, 2012
Print length
314 Pages
Weight
472 grams
Dimensions
15.30 x 23.00 x 1.70 cms
Product Classification:
Art: financial aspectsInvestment & securitiesInvestment and securitiesBusiness strategy
Ksh 7,800.00
Manufactured on Demand
0 in stock
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Quality
Fast
Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.
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