The Viagra Ad Venture : Masculinity, Media, and the Performance of Sexual Health
by
Jay Baglia
Book Details
Format
Paperback / Softback
ISBN-10
0820474894
ISBN-13
9780820474892
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 28th, 2005
Print length
165 Pages
Weight
248 grams
Dimensions
15.30 x 22.90 x 1.10 cms
Product Classification:
Journalistic style guidesCommunication studiesGender studies: women
Ksh 3,950.00
Manufactured on Demand
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Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation’s news outlets and promoted by Pfizer Pharmaceutical’s marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.
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