The Virtual
by
Rob Shields
Book Details
Format
Hardback or Cased Book
Book Series
Key Ideas
ISBN-10
0415281806
ISBN-13
9780415281805
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 28th, 2002
Print length
264 Pages
Weight
363 grams
Product Classification:
History of ideasEthical & social aspects of ITVirtual reality
Ksh 33,300.00
Re-Printing
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Quality
Fast
This work argues that the virtual has become one of the key organizing principles of contemporary society for the public realms of politics and business as well as private life from sex to shopping.
This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential concept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.
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