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The Wal-Mart Effect
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The Wal-Mart Effect : How an Out-of-town Superstore Became a Superpower

Book Details

Format Paperback / Softback
ISBN-10 0141019794
ISBN-13 9780141019796
Publisher Penguin Books Ltd
Imprint Penguin Books Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 1st, 2007
Print length 336 Pages
Weight 248 grams
Dimensions 20.10 x 14.30 x 2.10 cms
Product Classification: Retail sector
Ksh 2,900.00
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Takes us into the heart of the biggest company on earth, ever, to show how the 'Wal-Mart effect' shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. The author asks: how did a shop manage to do all this? And what will the ultimate cost of low prices be?
Charles Fishman takes us into the heart of the biggest company on earth, ever, to show how the ‘Wal-Mart effect’ shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. Now Wal-Mart’s influence is so great it can determine everything from working practices to market forces themselves, Fishman asks: how did a shop manage to do all this? And what will the ultimate cost of low prices be?

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