The Whole Marketer : How to become a successful and fulfilled marketer
Book Details
Format
Paperback / Softback
ISBN-10
1911671057
ISBN-13
9781911671053
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 27th, 2021
Print length
224 Pages
Weight
444 grams
Dimensions
21.60 x 13.80 x 2.80 cms
Product Classification:
Business strategySales & marketingSales and marketing
Ksh 2,350.00
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The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.
As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human. Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. The book will help marketers to be a better version of themselves tomorrow.
Get The Whole Marketer by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has pages.
