The Winning Message : Candidate Behavior, Campaign Discourse, and Democracy
Book Details
Format
Paperback / Softback
Book Series
Communication, Society and Politics
ISBN-10
0521001919
ISBN-13
9780521001915
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 29th, 2002
Print length
198 Pages
Weight
288 grams
Dimensions
22.80 x 15.30 x 1.10 cms
Product Classification:
Media studiesPolitical campaigning & advertising
Ksh 4,600.00
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This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.
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