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The Winning Message

By: Adam F. (University of Washington) Simon (Author)

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Ksh 13,200.00

Format: Hardback or Cased Book

ISBN-13: 9780521807333

Publisher: Cambridge University Press

Publication Date: May 9th, 2002

Weight: 400 grams

Dimension: 23.60 x 15.70 x 1.70 cms

Category: Political campaigning & advertising

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This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.

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