The Winning Message : Candidate Behavior, Campaign Discourse, and Democracy
Book Details
Format
Hardback or Cased Book
Book Series
Communication, Society and Politics
ISBN-10
0521807336
ISBN-13
9780521807333
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 9th, 2002
Print length
198 Pages
Weight
400 grams
Dimensions
23.60 x 15.70 x 1.70 cms
Product Classification:
Media studiesPolitical campaigning & advertising
Ksh 13,500.00
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This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.
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