The World Television Industry : An Economic Analysis
Book Details
Format
Paperback / Softback
ISBN-10
0415615208
ISBN-13
9780415615204
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 16th, 2012
Print length
246 Pages
Weight
324 grams
Dimensions
13.70 x 21.50 x 2.10 cms
Product Classification:
Society & culture: generalSociologyEconomicsRadio & television industry
Ksh 8,800.00
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First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a ''double'' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a ''double'' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
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