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Theorizing Communication
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Theorizing Communication : Readings Across Traditions

Book Details

Format Paperback / Softback
ISBN-10 1412952379
ISBN-13 9781412952378
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date May 23rd, 2007
Print length 544 Pages
Weight 956 grams
Dimensions 23.20 x 18.60 x 2.00 cms
Product Classification: Communication studies
Ksh 28,450.00
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Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions.

Theorizing Communication: Readings Across Traditions is the first collection of primary-source readings built around seven traditions of communication theory— rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical.. The selected readings illustrate the history of each tradition and current trends. Enhancing the readings are introductory essays and sets of projects for theorizing through which the editors highlight contemporary interpretations, new directions, and/or hybrid approaches to studying communication theory.

Key Features:

  • Includes key primary source readings that have helped to define the field of Communication Theory: This collection of readings is not available elsewhere and frees instructors from having to design their own course packs.
  • Offers a comprehensive view of communication theory by not limiting content to a single approach: This book is the first collection of readings on communication theory based on Robert T. Craig′s seven traditions of communication theory.
  • Provides much more than just readings: Original introductions help to explain, locate, and explore complexities surrounding each of the readings. The concluding chapter suggests future directions for the field.
  • Allows students to engage and interact with each tradition: Each unit ends with suggested future readings as well as projects to help students apply and extend the unit′s key ideas.

Intended Audience:

This volume is designed for advanced undergraduate and graduate courses in Communication Theory. It can be used as a stand-alone text or in conjunction with other books.


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