Theory and Management of Collective Strategies in International Business : The Impact of Globalization on Japanese German Business Cooperations in Asia
Softcover reprint of the original 1st ed. 2004
by
R. Haak
Book Details
Format
Paperback / Softback
ISBN-10
1349510602
ISBN-13
9781349510603
Edition
Softcover reprint of the original 1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2004
Print length
206 Pages
Ksh 16,200.00
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In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market.
In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.
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