Theory of the Gimmick : Aesthetic Judgment and Capitalist Form
by
Sianne Ngai
Book Details
Format
Paperback / Softback
ISBN-10
0674278747
ISBN-13
9780674278745
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 6th, 2022
Print length
416 Pages
Weight
534 grams
Dimensions
15.70 x 23.60 x 3.10 cms
Product Classification:
Literary theoryPhilosophy: aestheticsPopular philosophy
Ksh 3,600.00
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Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.
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